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As global consumers become more environmentally conscious, sustainable packaging design has quickly become one of the key strategies for brand development. According to the 2023 United Nations Environment Report, about one-third of the world’s plastic packaging is discarded after use, causing serious pollution problems. This has also prompted many brands and buyers to accelerate the transformation to environmentally friendly packaging solutions.
So, what is sustainable packaging design? Why is it so important? How can your company benefit from it? As a manufacturer of water-based ink flexible packaging, this article will answer them one by one and recommend a trustworthy sustainable packaging manufacturer.
What is Sustainable Packaging Design?
Sustainable packaging design is a packaging development concept dedicated to reducing environmental burdens. Its core purpose is to minimize resource consumption and carbon emissions while meeting product protection and brand communication needs.
It usually includes the following elements:
- Environmentally friendly materials: such as degradable films, recyclable plastics, bio-based materials, etc.
- Clean printing process: using water-based inks instead of traditional solvent inks to reduce volatile organic compounds (VOCs) emissions
- Simple structural design: using the least amount of materials to achieve the best packaging function
- Life cycle optimization: environmental factors are considered from raw material procurement, manufacturing, transportation, use, to post-waste treatment
According to McKinsey’s 2022 “Sustainability in Packaging” report, more than 70% of consumers are willing to pay a premium for environmentally friendly packaging, which has also prompted more and more companies to choose custom sustainable packaging to take into account environmental protection, brand, and user experience.
Advantages of Custom Sustainable Packaging
Standardized packaging is difficult to meet the market demand for brand differentiation and environmental protection, and customization has become the preferred solution. Custom sustainable packaging is not only a design appearance, but also a core link in creating brand value:
Accurately Match Product Size and Save Raw Materials
Avoid excessive packaging, reduce material waste, and transportation costs.
Highlight the Concept of Environmental Protection and Create a Green Image
By printing environmental protection logos on packaging and using environmental protection graphic designs, the concept of sustainability is conveyed to consumers.
Enhance User Experience and Increase Repurchase Rate
Customize functional designs such as easy-tear edges, moisture-proof seals, and portable handles to improve user satisfaction.
Support Green Printing and Environmentally Friendly Material Selection
Such as water-based ink printing and recyclable PE/PET composite materials, it is easier to pass international environmental certification.
These customization advantages are especially popular with buyers from the European and American markets. They not only pay attention to the product protection function of packaging, but also attach importance to environmental compliance and consumer experience.
How to Choose A Suitable Sustainable Packaging Manufacturer?
There are many sustainable packaging manufacturers on the market. Buyers should focus on the following points when choosing partners:
Does it have the ability to apply environmentally friendly materials and water-based inks?
For example, does it provide biodegradable films such as PLA and PBS, as well as low-VOC water-based printing services.
Does it have international certification?
Such as ISO22000 food safety management system, FDA food contact safety, SGS environmental testing, etc., to ensure that the packaging meets international market standards.
Does it support customized services?
From structural design, printing effect, size specifications, to functional sealing, zipper, anti-counterfeiting, and other value-added solutions.
Does it have large-scale, stable supply capabilities?
For large-volume orders, the degree of automation of the production line and delivery capabilities are crucial.
Is there a green development strategy?
Whether to participate in carbon footprint tracking, whether to use renewable energy, and whether to pay attention to the sustainable development of employees and communities.
The authoritative report “2023 Global Packaging Trends” shows that 88% of buyers believe that “whether the supplier is environmentally conscious” is one of the important indicators for evaluating cooperative relationships.
The Value that Sustainable Packaging Brings to Enterprises
- Enhance brand competitiveness: As consumers pay more and more attention to environmental protection, green packaging has become a differentiated selling point.
- Increase product premium space: Environmental labels and designs can enhance the grade of products and increase added value.
- Help expand the global market: Especially in the European and American markets, environmental regulations are strict, and green packaging is a barrier to entry.
- Win the favor of B-end customers: For B-end customers, such as distributors and retailers, environmentally friendly packaging has also become an important factor in cooperation considerations.
Why Choose Zhongjia Printing?
As China’s leading sustainable packaging manufacturer, Zhongjia Printing has always been at the forefront of green packaging technology since its establishment in 1996:
- Mature application of environmentally friendly materials: Supporting the development of degradable, bio-based, and recyclable materials.
- Water-based ink printing experts: Owning multiple water-based ink printing production lines, reducing VOC emissions, and complying with EU and US environmental standards.
- Large factory scale and high degree of automation: 35,000 square meters of modern factory, equipped with 6 fully automatic printing production lines and 4 solvent-free lamination lines, with efficient and stable daily production capacity.
- Extensive international cooperation, exports to more than 40 countries: Serving many world-renowned brands, with independent import and export rights and rich experience.
Multiple international certifications: ISO22000, SGS, FDA, WCA, etc., to provide customers with stable, safe, compliant, and environmentally friendly packaging solutions.
Summary: Sustainable Packaging is the Core Element of Future Brand Competition
From environmentally friendly materials to green printing, from customized design to global compliance, sustainable packaging design is becoming a new trend leading the transformation of the packaging industry.
If you are looking for a sustainable packaging manufacturer that combines environmental protection concepts, strong customization capabilities, and global delivery capabilities, Zhongjia Printing will be your trusted partner.