How to Protect Flexible Packaging through Anti-counterfeiting Technology? –Zhongjia Printing In-depth Analysis

In the modern consumer goods market, brand credibility and product authenticity are closely related. Recently, a major incident in the Chinese market has triggered a high level of concern in the industry about how to use anti-counterfeiting technology to protect flexible packaging.

Background: Counterfeiting Products Triggers Trust Crisis

Sam’s Club is widely welcomed by Chinese consumers because of its strong supply chain and quality control system. Especially in Shenzhen, there was even a rush to buy. However, accompanied by the rise of a gray industrial chain, a large number of “purchased on behalf of” channel goods began to circulate in the market, and the emergence of counterfeit and shoddy products.

Under the strong crackdown of government departments, several counterfeit food processing factories were banned, and the amount of money involved exceeded RMB 100 million. This incident not only reveals the high profit temptation of counterfeit products, but also once again arouses people’s attention to anti-counterfeiting flexible packaging.

Customer Case: Why High-Profit Products Urgently Need Anti-counterfeiting Protection

Last month, a customer from Europe and the United States contacted us at Zhongjia Printing, whose customized products are extremely rare in the market, and although the production volume is small, the profit margin is considerable. Recently, he found that inferior imitations had appeared on the market and were sold under his brand name, which directly affected the brand reputation.

After understanding how to use anti-counterfeiting technology to protect flexible packaging’s specific needs, we customized the anti-counterfeiting solution for him and upgraded the custom flexible packaging design to effectively prevent imitation infringement.

Next, we will take his question as a lead and introduce the common anti-counterfeiting technology solutions for you in detail:

Common Anti-counterfeiting Technology and Its Applicability Analysis

Watermarking Anti-counterfeiting: the first choice for low cost

In flexible packaging printing, we can use the characteristics of gravure high-resolution, in the designated area to join the 30dpi below the light-colored watermark, normal viewing is almost invisible, with the help of light or a magnifying glass for observation. This technique is suitable for custom flexible packaging brands with strict cost control and fewer imitations.

Advantages: no additional cost
Disadvantages: easy to be copied, suitable for low imitation risk scenarios

Ultraviolet anti-counterfeiting: enhance the sense of professionalism

UV color-changing ink is currently one of the mainstream technologies in anti-counterfeiting flexible packaging. By printing anti-counterfeiting ink on the inner layer, the package can display the brand logo or batch information under UV light.

• Advantages: difficult to imitate, high professionalism
• Disadvantages: slightly higher cost, need to change molds for each batch

This method in custom flexible packaging is mostly used in food, beverage, cosmetics and other industries.

2D Code Anti-counterfeiting: a combination of traceability and anti-counterfeiting

Each bag of product is given an independent QR code, which can be scanned by consumers to check the authenticity. The QR code is controlled by the server to avoid duplication and has the function of traceability.

• Advantages: simple operation, strong user participation
• Disadvantages: may be counterfeited if the black market builds a pseudo-server

This method is widely used in the high-end food and medical market, especially suitable for brands that want to realize a traceability experience in custom flexible packaging.

3-in-1 Technology: Full-Link Anti-counterfeiting Solution

In anti-counterfeiting flexible packaging, 3-in-1 technology is currently the most difficult to crack.

The operation process is as follows: the first layer of variable 2D code is printed on the surface layer of the package, the second layer of 2D code is printed after the composite process (hidden inside the package), and the third layer of variable code is added at the stage of product labeling, and consumers need to verify the three codes to confirm the authenticity of the package.

• Advantages: triple authentication, eliminate imitation, support after-sales, code scanning times, product traceability function

Zhongjia Printing recommends this technology for custom flexible packaging projects with high profit and high brand risk, such as high-end snacks, nutritional products, and consumer electronics.

How Does Zhongjia Printing Provide You with Customized Anti-Counterfeiting Solutions?

As a flexible packaging manufacturer focusing on environmental protection, تشونغ جيا للطباعة not only has advanced water-based ink printing technology, but also has rich experience in how to use anti-counterfeiting technology to protect flexible packaging.

Our advantages:

• Green and environmentally friendly water-based ink: no organic solvent residue, safer
• Customizable anti-counterfeiting solutions: support watermark, UV, QR code, three-in-one and other anti-counterfeiting methods
• Professional technical team: tailor-made, unique custom flexible packaging for customers
• Strict quality control process: each batch of products passes the anti-counterfeiting data verification to ensure the closed loop of the system

In the field of anti-counterfeiting, we are not only a manufacturer of custom flexible packaging but also your trusted partner.

Summary

In the current situation of rampant counterfeiting, if brands want to win consumer trust and build a real product moat, they must face up to and invest in anti-counterfeiting flexible packaging solutions.

Whether you are a food brand, health product manufacturer, or an emerging entrepreneurial brand, تشونغ جيا للطباعة can provide you with professional, reliable, environmentally friendly, and safe custom flexible packaging anti-counterfeiting design solutions.

If you are looking for a flexible packaging manufacturer with environmentally friendly printing capabilities and anti-counterfeiting technology experience, please contact us to start your own anti-counterfeiting packaging customization journey.

For more information, please contact us via email: https://www.zkprintpack.com/

Thank you for reading. See you next time!